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Pei-Luen Rau, Professor, Vice Dean of Tsinghua GIX Institute

Contacts

Name:Pei-Luen Rau Phone: 010-6277-6664 E-mail:Send email Fax:010-6279-4399 Address:Room South 525, Shunde Building, Tsinghua University Homepage:

Biography

Pei-Luen Patrick Rau, Professor, Department of Industrial Engineering at Tsinghua University. Vice Dean of Tsinghua Global Innovation Exchange (GIX) Institute, Tsinghua-UNC MEM+MBA Dual Degree Program Director, National Science Fund for Outstanding Young Scholars, Former Director of the Institute of Human Factors and Ergonomics, Adjunct Professor of Georgia Tech University, University of North Carolina at Chapel Hill and Yonsei University, and Visiting Professor of Chuo University and RWTH Aachen University of Technology, Visiting Scholar of Microsoft Research Asia.
Research areas: Human Factors Engineering, Human Computer Interaction, User Insights and Experience Innovation, Cross-Cultural Research, Design for Well-being, Service Design and Evaluation.
Editorial Board of International Journal of Human-Computer Interaction, Universal Access in the Information Society, International Journal of Affective Engineering, International Journal of Mobile Communication. Associate Editor of Chinese Journal of Ergonomics, Committee Member of Chinese Psychological Society of Engineering Psychology, Committee Member of Chinese Society of Technology Economics of Neuromanagement. Former Associate Editor of Safety Science, The International Journal of Automation and Smart Technology, editorial board of Human Factors: the journal of the human factors and ergonomics society.

Honors and Awards

1. Bronze Award, 2020 Winter Dream Ambassador Creative Challenge (【TONG·RONG Accessibility Service Design Plan】selected in United Nations' White Paper “2020 Smart Winter Olympics and Sustainable Development”)
2. “User Experience Design (UX): Human Factors and Culture in Design” Tsinghua University MOOC International Influence Award
3. The Most Popular Originality Online Award" of Action League 2019 Charity Ceremony, iFeng, Beijing (2019)
4. “User Experience (UX) Design: Human Factors and Culture in Design”, Ministry of Education "2017 National Boutique Online Open Course" (2017), MOOCr Awards, Bronze Award (2017)
5. Excellent teaching achievement award, Second Prize, Tsinghua University. (2014)
6. National Natural Science Funds for Distinguished Young Scholar (2011)
7. Excellent course, Beijing (2009)
8. Presidents Medal, Ergonomics Society, UK. (2008)
9. Excellent Teaching Achievement Award, Tsinghua University. (2006)

Educational Background

Ph.D., Industrial Engineering, Human Factors Program, School of Industrial Engineering, Purdue University, 1998
M.S., Industrial Engineering, Manufacturing Program, School of Industrial Engineering, Purdue University, 1996
B.S., Mechanical Engineering, Department of Mechanical Engineering, Taiwan University (NTU), 1992

Employment History

Global Innovation Exchange Institute, Tsinghua University, Vice Dean, 2019 – present
Dept. of Industrial Engineering, Tsinghua University, Professor, 2006-present
Tsinghua-UNC MEM+MBA Dual Degree Program, Director, 2017-2019
Dept. of Industrial Engineering, Tsinghua University, Associate Professor, 2002 – 2005
Georgia Tech University, United States, Adjunct Professor 2009-2016.
Yonsei University, Korean, Adjunct Professor, 2013
University of North Carolina at Chapel Hill, United States, Adjunct Professor, 2012-2017
Chuo University, Tokyo, Japan, Visiting Professor, 2006-2018
RWTH Aachen University of Technology, Germany, Visiting Professor, 2005
Microsoft Research Asia, Beijing, Visiting Scholar, 2004
Dept. of Management Information Systems, Chung Yuan Christian University, Assistant Professor, 1999 – 2002
Dept. of Information Management, Shih-Hsin University, Assistant Professor, 1998 – 1999

Courses

· Ergonomics
· Human Factors
· Human-Computer Interaction
· Leadership and Communication
· User Interface Design

Research Interests

·Human-Computer Interaction
·User Experience
·Cross-Cultural Design
·Design for Older People
·Driving Safety
·Mobile Computing
·Technology Acceptance
·Game Study

Research Projects

National Science Foundation China
· Research and Development of Intelligent Aged Care System based on Technology Acceptance
· Human Factors and Decision Analysis
· Mechanisms and Methods of Production Management in Intelligent Manufacturing Driven by Neural Data
· Cross-Cultural Research of Human Robot Interaction
Ministry of Science and Technology of the People's Republic of China
· Channel Characteristics and Interactive Semantics of Interface
National Science and Technology Major Project
· Collaborative Control and Decision Theory Method in Complex Manufacturing Environment,
Research on Driving Safety and Energy Efficiency Based on Behavioral Perception

HTC Vive Research on the Influence of Virtual Reality on Children's Creativity/Aging Services
Malong Technologies Artificial Intelligence Application Design and Evaluation Research
Huawei Tactile Human Factors /Smartphone User Thermal Experience/Game Touch Screen Intervention Indicators
Liberty Mutual Insurance Group A Cross-cultural Comparison of Perceived Hazard in Response to Warning Components and Configurations: US vs. China.
P&G Perfume Character and Consumer Emotion Sensory Model
UTC Terminal Control Strategies for Comfort and Energy
BMW Vehicle Map User Mental Model Research
Volkswagen Cross-cultural HMI Design
Siemens Designing Use Case and Business Model for Smart Mobility Applications
BOEING Cabin Human Factors Study and Stowage Bin Concept Test
EU’s Seventh Framework Program OASIS The Integration of Services and the Open Architecture of Standardization
CNIS Identification of the Safety Hazard of Consumer Products based on Simulation Experiments
NTT Design Guidelines for the User Interface of the Portal for Older Users

Other Projects
SAP Cultural Differences and User Interface Design
Nokia Study of the Readability of Chinese Characters
Hochuen Human Factors Research on VR Glasses
Beijing Subway Passenger Satisfaction Survey Analysis
Sinopec Human Resources and Training Management Capability Model
Heilongjiang G331 Highway Transportation and Travel Integration Experience Design
China State Railway Group High-speed Railway Traveling Experience Research of Hangzhou West Railway Station

Publications

Journal Papers

See Prof. Rau's publications.pdf


Conference Articles

See Prof. Rau's publications.pdf


Books / Book Chapters

1. Rau P.L.P., Guo Z., Qie N., Lei X., & Zhang A. (2020) The Cognitive Bias in Cross-Cultural Design. In: Vanderheiden E., Mayer CH. (eds) Mistakes, Errors and Failures across Cultures. Springer, Cham. 

2. Qie, N., Ohkura, M., & Rau, P.L.P. (2019). Kawaii Perception of Artifacts Between Chinese and Japanese Cultures, Kawaii Engineering, Springer.

3. 董建明、傅利民、饶培伦、Salvendy, G. (2016)「人机交互:以用户为中心的设计与评估」,北京:清华大学出版社,第五版。

4. 董建明、傅利民、饶培伦、Salvendy, G. (2013)「人机交互:以用户为中心的设计与评估」,北京:清华大学出版社,第四版。

5. Rau, P.L.P., Plocher T., & Choong, Y.Y.(2012), Cross-Cultural Design for IT Products and Services ,CRC Press

6. 饶培伦,人因工程:基础与实践,北京,人民大学出版社,340千字,2013

7. 董建明、傅利民、饶培伦、Salvendy, G. (2010)「人机交互:以用户为中心的设计与评估」,北京:清华大学出版社,第三版。

8. Rau, P.L.P. & Leaman, T. (2009) Ergonomics in China. In Patricia Ann Scott (Ed.) Ergonomics in Developing Regions: Needs and Applications. Taylor and Francis.

9. Marcus, A. & Rau, P.L.P. (2009). International and Intercultural User Interfaces, In Stephanidis, C. (Ed.). The Universal Access Handbook, NJ: Lawrence Erlbaum Associates.

10. 董建明、傅利民、饶培伦、Salvendy, G. (2007)「人机交互:以用户为中心的设计与评估」,北京:清华大学出版社,第二版。

11. Rau, P.L.P. (2006). Some Ergonomics Standards in Ancient China, In Karwowski, W. (Ed.) Handbook of Standards and Guidelines in Ergonomics and Human Factors, NJ: Lawrence Erlbaum Associates.

12. Choong, Y.Y., Plocher T., and Rau, P.L.P. (2004). Cross-cultural Web Design. In Proctor, R. (Ed.) The Handbook of Human Factors in Web Design, NJ: Lawrence Erlbaum Associates.


Journal Board Members

· Editorial Board, International Journal of Affective Engineering (2018-present)

· Editorial Board, International Journal of Human-Computer Interaction (2005 - present)

· Editorial Board, Universal Access in Information Society (2007 - present)

· Editorial Board, International Journal of Mobile Communication (2009 - present)

· Associate Editor, The International Journal of Automation and Smart Technology (AUSMT) (2011 - 2012)

· Associate Editor, Safety Science (2004 - 2011)

· Editorial Board, Human Factors (2009-2010)

· Editorial Board, Theoretical Issues in Ergonomics Science (2002 - 2008) 

· Editorial Board, Journal of Ergonomics Study (Taiwan) (2004)


Conference Board Members

· Program Board, ISASE 2021 – the 7th International Symposium on Affective Science and Engineering, Japan. (2021)

· Program Board, HCI International 2020, the 22nd International Conference on Human-Computer Interaction, Copenhagen, Denmark. (2020)

· Program Chair, the 12th International Conference on Cross-Cultural Design (CCD2020), Copenhagen, Denmark. (2020)

· Program Board, ISASE 2020 – the 6th International Symposium on Affective Science and Engineering, Japan. (2020)

·· Program Chair, the 11th International Conference on Cross-Cultural Design (ICCD2019), Orlando, FL, USA. (2019)

· Program Board, HCI International 2019, the 21st International Conference on Human-Computer Interaction, Orlando, FL, USA. (2019)

· Program Board, AHFE 2018, the 9th International Conference on Applied Human Factors and Ergonomics, Orlando, FL, USA. (2018)

· Program Chair, the 10th International Conference on Cross-Cultural Design (ICCD2018), Las Vegas, NV, USA. (2018)

· Program Board, HCI International 2018, the 20th International Conference on Human-Computer Interaction, Las Vegas, NV, USA. (2018)

· Program Board, AHFE 2017, the 8th International Conference on Applied Human Factors and Ergonomics, Los Angeles, CA, USA. (2017)

· Program Chair, the 9th International Conference on Cross-Cultural Design (ICCD2017), Vancouver, Canada. (2017)

· Program Board, HCI International 2017, the 19th International Conference on Human-Computer Interaction, Vancouver, Canada. (2017)

· Program Board, SEANES 2016, the 4th SEANES International Conference on Human Factors and Ergonomics in South-East Asia, Indonesia. (2016)

· Program Board, AHFE 2016, the 7th International Conference on Applied Human Factors and Ergonomics, Orlando, FL, USA. (2016)

· Program Chair, the 8th International Conference on Cross-Cultural Design (ICCD2016), Toronto, Canada. (2016)

· Program Board, HCI International 2016, the 18th International Conference on Human-Computer Interaction, Toronto, Canada. (2016)

· Program Board, AHFE 2015, the 6th International Conference on Applied Human Factors and Ergonomics, Las Vegas, NV, USA. (2015)

· Program Chair, the 7th International Conference on Cross-Cultural Design (ICCD2015), Los Angeles, CA, USA. (2015)

· Program Board, HCI International 2015, the 17th International Conference on Human-Computer Interaction, Los Angeles, CA, USA. (2015)

· Program Committee, the ACM SIGCHI Conference on Human Factors in Computing Systems (CHI 2015), Seoul Korea. (2015)


13424
Department of Industrial Engineering, Tsinghua University
Phone: 010-62772989
Fax:010-62794399
E-mail:ieoffice@tsinghua.edu.cn
Address:Shunde Building, Tsinghua University, Beijing 100084
Department of Industrial Engineering, Tsinghua University
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